McDonald's Offers Mobile Payment Option in Singapore

Customers visiting the Golden Arches in Singapore can pay for their fast food orders online, at the drive-thru, in-store or via self-ordering kiosks with mobile payment app GrabPay and accrue points via GrabRewards as part of a collaborative effort, according to a Monday (Nov. 22) press release. GrabPay is the first non-bank digital wallet to be accepted at McDonald’s locations in Singapore, as well as on the McDelivery app and website, the announcement states.

McDonald’s has also broadened its on-demand delivery capabilities through GrabExpress into all online ordering channels, including the McDelivery app and the McDelivery website.

The companies have been partnered since 2018. The expanded collaborative effort is in tandem with the fast-food chain’s digitalization efforts, with a focus on providing more value and convenience for customers, according to the release. As part of the joint effort, Grab and McDonald’s will create a platform that evaluates ordering trends.

“McDonald’s and Grab have shared many firsts together. They were our first quick-service restaurant partner on GrabFood in Singapore, and also the first restaurant to trial some of our new products and solutions, such as point-of-sale integration,” said Grab Singapore Managing Director Yee Wee Tang. “Today, we are excited to announce another first – the first multi-prong partnership with a quick-service restaurant chain in Southeast Asia to transform the online and in-store experience for consumers in Singapore. By leveraging our combined strengths, we hope to elevate the consumer experience and unlock more growth opportunities together.”

In addition to its partnership with McDonald’s, Grab worked this year to grow its delivery network, launching in the Philippines with next-day delivery of locally sourced fresh produce, as PYMNTS reported.  The Singapore-based company is also piloting new dine-in solutions like Scan to Order, which allows in-restaurant diners to view the menu, place orders and pay, all from the app.

See more: Grab’s Q2 Focuses on Enhanced Super App Integrations

Meanwhile, McDonald’s recently teamed with IBM to develop and implement automated order-taking (AOT) capabilities for its drive-thru windows. The chain began running trials of AOT at 10 drive-thru eateries in Chicago in June.

Read more: Restaurants Move Toward More Automated, Personalized Drive-Thrus

——————————

NEW PYMNTS DATA: THE 2021 HOLIDAY SHOPPING OUTLOOK

About: It’s almost go time for the holiday shopping season, and nearly 90% of U.S. consumers plan to make at least some of their purchases online — 13% more than did in 2020. The 2021 Holiday Shopping Outlook, PYMNTS surveyed more than 3,600 consumers to learn what is driving online sales this holiday season and the impact of product availability and personalized rewards on merchant preference.