The global Cider Market was valued at $14,570.3 million in 2020 and is projected to reach $26,211.2 million by 2031, registering a CAGR of 5.0% by 2027.
The COVID-19 pandemic moderately impacted the global cider market. The supply chain disruption due to trade and lockdown restrictions harmed the market. On the other hand, the rise in penetration of online sales channels positively impacted the market. People were able to buy products through the e-commerce sales channel, which resulted in significant opportunities for the market’s growth.
Cider is a low alcohol drink produced by partial or complete fermentation of apple, pear, and other fruit juices. The alcoholic content of the beverages that are preferred by most of the target audience ranges from 1.2% to 8.5% alcohol. Moreover, ciders can be still or carbonated based on secondary fermentation and carbon dioxide injection. Currently, the market registers the highest growth rates compared to other alcoholic drinks in different regions globally.
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According to the global Cider Market analysis, the global market is segmented based on type, distribution channel, packaging, and region. The market is classified into apple-flavored, fruit-flavored, and perry based on type. The market is segmented into the draught, cans, glass bottles, plastic bottles, and others based on packaging. Based on the distribution channel, it is categorized into on-trade and off-trade. The off-trade segment is further divided into supermarkets & hypermarkets, specialist retailers, convenience stores, and others globally. Based on region, the market is analyzed across its functions undertaken in regions like North America, Europe, Asia-Pacific, and LAMEA.
Region-wise, Europe dominated the market with the largest cider market share during the forecast period. Ciders and their different varieties are the most common alcoholic drinks in Europe, especially in the UK. The preference for different flavors of ciders changes with different geographical locations. However, most of the European countries have a colder climate, which makes the consumption of alcoholic beverages a common trend. The changes in the market structure have led to a proliferation of a large number of microbreweries, which has fulfilled the demand for craft ciders rather than their mass-produced counterparts. Some of the common ciders in different European countries include Cidre (Bouché), Apfelwein, Sidra, Flavoured Cidre, Perry, and other flavored and traditional counterparts.
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Some players in the market are as follows:
- Anheuser-Busch Companies LLC
- The Boston Beer Company
- Asahi Premium Beverages
- Heineken UK Limited
- Aston Manor
- C&C Group plc
The fruit-flavored segment of the cider market is the most lucrative in the global cider market, owing to the varieties available and innovations done by different manufacturers to attract customers. Moreover, people are increasing their concern about their health and prefer low alcohol & gluten-free beverages, which augments the demand for cider in the global market. Also, the presence of various popular brands such as Kopparberg, Woodchuck, and Angry Orchard boosts the expansion of premium quality cider. The global market is more concentrated in Europe and growing rapidly in North America.
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